Contemporary Marketing program
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CREATE, INITIATE, NEGOTIATE!!!
It's your Moment to start a Movement.
At SAC, students are introduced to the competitive world of Marketing. What really sets SAC apart is the New cutting edge practical Marketing course, networking with professors who are successful marketers and it's prime location; Orange County.
SAC offers both a Contemporary Marketing AA Degree and Certificate which are designed prepare students for successful careers in Marketing.
SAC is dedicated to providing students with the most up-to-date marketing knowledge. The Contemporary Marketing program focuses in four key areas; 21st Century Marketing (social media and technology), Sales, International Marketing, and Advertising & Distribution. These courses are offered on line & on campus;providing SAC students with the practical and applicable skills needed by marketers of the future.
Choose SAC to pursue your Contemporary Marketing Career! Begin your journey now!
A.A DEGREE
Contemporary Marketing Degree (sac.mktg.aa) A.A. Degree
| Courses | Units | |
| Core Courses: | ||
| Marketing 113-Principles of Marketing | 3 | |
| Business 222-Business Writing | 3 | |
| Select ONE course from the following: | ||
| Business 100-Fundamentals of Business | 3 | |
| OR | ||
| Intro 100-Introduction to Innovation and Entrepreneurship | 3 | |
| Sequence Requirements: | ||
| (All sequence courses must be completed to earn this degree) | ||
| Advertising & Distribution | ||
| Marketing 125-Advertising & Promotion | 2 | |
| Marketing 126-Distributing Products & Services | 2 | |
| 21st Century Marketing Sequence: | ||
| Marketing 123- Marketing and Technology-Trends and Cutting Edges | 1 | |
| Marketing 124- Cause Marketing and Public Relations-Doing Well by Doing Good | 1 | |
| Intro 105- Market Validation and Bootstrap Marketing | 2 | |
| Sales Sequence: | ||
| Marketing 120-Understanding Consumer Behavior-Getting them to Buy, Buy, Buy | 1 | |
| Marketing 121-Negotiating-Getting to a WIn-Win | 1 | |
| Marketing 122-Sales Strategies that Build Business Relationships & Increase Sales | 2 | |
| International Marketing Sequence: | ||
| Business 141-The Globalization of Marketing | 1 | |
| Business 142-International Market Research and Planning | 1 | |
| Business 143-Packaging, Pricing, and Promoting Products/Services for Export | 1 | |
| Business 145-Channels of Distribution in International Markets | 1 | |
| Capstone Course: | ||
| Intro 110-Capstone Business Simulations | 3 | |
| Select one course from the following: | ||
| Business 125-Introduction to International Business | 3 | |
| Intro107- Money, Finance, and Accounting for Entrepreneurs | 2 | |
| Intro 109- Powerful Presentations | 2 | |
| Business 127-Introduction to E-Commerce | 3 | |
| Marketing 127-Introduction to E-Commerce | 3 | |
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| Contemporary Marketing A.A Degree Total Units | 30-31 | |
Certificate
Contemporary Marketing (sac.mktg.cert) Certificate of Proficiency (Untranscripted)
| Courses | Units | |
| Core Courses: | ||
| Marketing 113-Principles of Marketing | 3 | |
| Sequence Requirements: | ||
| (All sequence courses must be completed to earn this degree) | ||
| Advertising & Distribution: | ||
| Marketing 125-Advertising & Promotion | 2 | |
| Marketing 126-Distributing Products & Services | 2 | |
| 21st Century Marketing Sequence: | ||
| Marketing 123-Marketing and Technology-Trends and Cutting Edges | 1 | |
| Marketing 124-Cause Marketing and Public Relations-Doing Well by Doing Good | 1 | |
| Intro 105- Market Validation and Bootstrap Marketing | 2 | |
| Sales Sequence: | ||
| Marketing 120-Understanding Consumer Behavior-Getting them to Buy, Buy, Buy | 1 | |
| Marketing 121-Negotiating-Gettting to a Win-WIn | 1 | |
| Marketing 122-Sales Strategies that Build Business Relationsips & Increase Sales | 2 | |
| International Marketing Sequence: | ||
| Business 141-The Globalization of Marketing | 1 | |
| Business 142-International Market Research and Planning | 1 | |
| Business 143-Packaging, Pricing, and Promoting Products/Services for Export | 1 | |
| Business 145-Channels of Distribution in International Markets | 1 | |
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| Contemporary Marketing Certificate Total Units | 19 |
Overview of the retail industry. Structure scope, and evolution of retail institutions; retail decision making is emphasized in relation to the following topics: organization and store management; merchandise assortment, pricing, and layout; identifying markets; advertising, promotion, and sales.
An analysis of the principles of advertising as a marketing tool. The use of persuasive techniques about products, services, or ideas. Understanding the use of various media to increase product use, to build brand preference and loyalty, and to communicate information about a product.
The process of developing products that will satisfy the many needs of consumers and businesses. Includes market research techniques, pricing, distribution, and promotion.
Introductory course in sales covering sales presentations, communication styles, prospecting, closing, and evaluation of selling techniques and practices. Utilizes various methods to improve sales effectiveness. Covers objectives in selling from the perspective of the consumer, business, and society.
The investigation and analysis of why consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs.
Electronic commerce from a managerial perspective focusing on the retailing, business-to-business and service industries. Topics include: E-commerce infrastructure, intranets and extranets, electronic payment systems, marketing research, advertising, E-commerce strategies, and privacy issues. (Same as Business 127 and Computer Science 127.)
This is FAQ 1
Yes. Once you have completed the courses for a certificate complete the necessary paperwork and submit it to the graduation office. To earn your degree, all you have to do is complete your general education classes and any other classes required for the degree.
Can I get both a certificate(s) & a degree?
Yes. Once you have completed the courses for a certificate complete the necessary paperwork and submit it to the graduation office. To earn your degree, all you have to do is complete your general education classes and any other classes required for the degree.
Can I use the same class for multiple certificates?
Yes. There are a variety of marketing certificates available. Once you complete a course you can use it for all of the certificates. Check the requirements as you may only need one additional course to earn another certificate.
What benefits come with getting a certificate?
Earning a certificate looks great on your resume. It tells potential employers that you have followed a path of study and have expertise in a certain area. It may not be an AA degree, but it’s better than nothing.
Do the Marketing Classes transfer?
Yes. The classes all transfer as elective units.
If I’m planning to transfer, should I just wait to take Marketing at the university?
You could. But what if you decide you don’t like marketing when you get there? Why not take a class, get a certificate or degree at SAC – learn from professionals, get an internship or part-time job and check things out before you invest 4 years in a field you may not like. Besides…you can’t beat the price!
How do I know when I’m done?
During the semester that you are enrolled in the final class required for the certificate or degree, complete your graduation documentation and turn it to the graduation office ON TIME. Watch for notifications on the bulletin boards, on-line and in your classes. If you have questions, make an appointment to speak with Prof. Doolittle or Prof. Grant.
Questions about the SAC Marketing Program?
Contact one of our full time professors immediately:
| Glenn Doolittle | Madeline Grant | |
| doolittle_glenn@sac.edu | grant_madeline@sac.edu | |
| Phone | (714) 564-6776 | (714) 564-6789 |