Contemporary Marketing program

 

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CREATE, INITIATE, NEGOTIATE!!!

 

It's your Moment to start a Movement.

     At SAC, students are introduced to the competitive world of Marketing. What really sets SAC apart is the New cutting edge practical Marketing course, networking with professors who are successful marketers and it's prime location; Orange County.

              SAC offers both a Contemporary Marketing AA Degree and Certificate which are designed prepare           students for successful careers in Marketing.

              SAC is dedicated to providing students with the most up-to-date marketing knowledge. The           Contemporary Marketing program focuses in four key areas; 21st Century Marketing (social media           and technology), Sales, International Marketing, and Advertising & Distribution. These courses are           offered on line & on campus;providing SAC students with the practical and applicable skills needed by           marketers of the future.

             Choose SAC to pursue your Contemporary Marketing Career! Begin your journey now!

 

         

A.A DEGREE

Contemporary Marketing Degree (sac.mktg.aa) A.A. Degree

Courses   Units
Core Courses:    
Marketing 113-Principles of Marketing   3
Business 222-Business Writing    3
Select ONE course from the following:    
Business 100-Fundamentals of Business   3
                    OR    
Intro 100-Introduction to Innovation and Entrepreneurship   3
Sequence Requirements:    
(All sequence courses must be completed to earn this degree)    
Advertising & Distribution    
Marketing 125-Advertising & Promotion   2
Marketing 126-Distributing Products & Services   2
21st Century Marketing Sequence:    
Marketing 123- Marketing and Technology-Trends and Cutting Edges   1
Marketing 124- Cause Marketing and Public Relations-Doing Well by Doing Good   1
Intro 105- Market Validation and Bootstrap Marketing   2
Sales Sequence:    
Marketing 120-Understanding Consumer Behavior-Getting them to Buy, Buy, Buy   1
Marketing 121-Negotiating-Getting to a WIn-Win   1
Marketing 122-Sales Strategies that Build Business Relationships & Increase Sales   2
International Marketing Sequence:    
Business 141-The Globalization of Marketing   1
Business 142-International Market Research and Planning   1
Business 143-Packaging, Pricing, and Promoting Products/Services for Export   1
Business 145-Channels of Distribution in International Markets   1
Capstone Course:    
Intro 110-Capstone Business Simulations   3
Select one course from the following:    
Business 125-Introduction to International Business   3
Intro107- Money, Finance, and Accounting for Entrepreneurs   2
Intro 109- Powerful Presentations   2
Business 127-Introduction to E-Commerce   3
Marketing 127-Introduction to E-Commerce   3



Contemporary Marketing A.A Degree Total Units   30-31
     

Certificate

Contemporary Marketing (sac.mktg.cert) Certificate of Proficiency (Untranscripted)

Courses   Units
Core Courses:    
Marketing 113-Principles of Marketing   3
Sequence Requirements:    
(All sequence courses must be completed to earn this degree)    
Advertising & Distribution:    
Marketing 125-Advertising & Promotion   2
Marketing 126-Distributing Products & Services   2
21st Century Marketing Sequence:    
Marketing 123-Marketing and Technology-Trends and Cutting Edges   1
Marketing 124-Cause Marketing and Public Relations-Doing Well by Doing Good   1
Intro 105- Market Validation and Bootstrap Marketing   2
Sales Sequence:    
Marketing 120-Understanding Consumer Behavior-Getting them to Buy, Buy, Buy   1
Marketing 121-Negotiating-Gettting to a Win-WIn   1
Marketing 122-Sales Strategies that Build Business Relationsips & Increase Sales   2
International Marketing Sequence:    
Business 141-The Globalization of Marketing   1
Business 142-International Market Research and Planning   1
Business 143-Packaging, Pricing, and Promoting Products/Services for Export   1
Business 145-Channels of Distribution in International Markets   1
     



Contemporary Marketing Certificate Total Units   19
Marketing 111 - Principles of Retailing
3units
Rarely offered – see Dept. Chair for alternative class selection

Overview of the retail industry. Structure scope, and evolution of retail institutions; retail decision making is emphasized in relation to the following topics: organization and store management; merchandise assortment, pricing, and layout; identifying markets; advertising, promotion, and sales.

Marketing 120 - Understanding Consumer Behavior – Getting them to Buy, Buy, Buy
1unit
Spring
Thursday – 7:00 – 10:00 pm

This course will explore the science, mechanics, dynamics and culture of consumers and their behavior. Understanding your consumer leads to long term relationships; which translates to sales & profits for your business. Students will learn how to analyze consumer behavior using the latest tools, techniques and technology.

Marketing 121 - Negotiating - Getting to a Win-Win
1unit
Spring
Thursday – 7:00 – 10:00 pm

Learn the techniques of successfully negotiating a Win-Win business transaction. By learning the different negotiating styles, students will gain skills working with customers in all business segments.

Marketing 122 - Sales Strategies that Build Business Relationships & Increase Sales
2units
Spring
Thursday – 7:00 – 10:00 pm

Learn how professional sales people build relationships with customers & clients that lead to increased sales. Learn how to effectively communicate, persuade, overcome objections & close the deal.

Marketing 123 - Marketing and Technology - Trends and Cutting Edges
1unit
Thursday – 7:00 – 10:00 pm

This course will cover the latest trends in mixed marketing technologies. Learn to use the latest technologies to drive awareness, create demand, and close sales. Discover the latest trends, strategies, and tools for using technology for marketing - what they are, how they work, and how to get started.

Marketing 124 - Cause Marketing and Public Relations - Doing Well by Doing Good
1unit
Spring
Thursday – 7:00 – 10:00 pm

This course will cover how companies can be successful by doing good, helping society and people. Learn about not-for profit businesses and socially responsible for-profit businesses. Learn how authentic corporate giving, cause marketing and the power of public relations can help drive the triple bottom line - profits, people and planet.

Marketing 125 - Advertising & Promotion – Get the Word Out & Keep your Customers Buying
1unit
Spring
Thursday – 7:00 – 10:00 pm

This course will provide students with an in-depth look into cutting edge advertising & promotion strategies used by small, medium & large companies. Students will learn how to create an advertising campaign, including the planning, costs & creative design process. Students will learn how promotions are used to increase sales, to build brand loyalty, and to build relationship with customers.

Marketing 126 - Distributing Products & Services – Reaching Customer Where They Shop
2units
Spring
Thursday – 7:00 – 10:00 pm

This course will teach the latest & most cost effective strategies to reach your customer. Students will learn how an efficient B2B &/or B2C distribution system utilizing marketing intermediaries, direct sales, online distribution, and global markets can increase profits. Supply Chain strategies, channel evaluation & relationships will be highlighted.

This is FAQ 1

Yes. Once you have completed the courses for a certificate complete the necessary paperwork and submit it to the graduation office. To earn your degree, all you have to do is complete your general education classes and any other classes required for the degree.

Can I get both a certificate(s) & a degree?

Yes. Once you have completed the courses for a certificate complete the necessary paperwork and submit it to the graduation office. To earn your degree, all you have to do is complete your general education classes and any other classes required for the degree.

Can I use the same class for multiple certificates?

Yes. There are a variety of marketing certificates available. Once you complete a course you can use it for all of the certificates. Check the requirements as you may only need one additional course to earn another certificate.

What benefits come with getting a certificate?

Earning a certificate looks great on your resume. It tells potential employers that you have followed a path of study and have expertise in a certain area. It may not be an AA degree, but it’s better than nothing.

Do the Marketing Classes transfer?

Yes. The classes all transfer as elective units.

If I’m planning to transfer, should I just wait to take Marketing at the university?

You could. But what if you decide you don’t like marketing when you get there? Why not take a class, get a certificate or degree at SAC – learn from professionals, get an internship or part-time job and check things out before you invest 4 years in a field you may not like. Besides…you can’t beat the price!

How do I know when I’m done?

During the semester that you are enrolled in the final class required for the certificate or degree, complete your graduation documentation and turn it to the graduation office ON TIME. Watch for notifications on the bulletin boards, on-line and in your classes. If you have questions, make an appointment to speak with Prof. Doolittle or Prof. Grant.

Questions about the SAC Contemporary Marketing Program?

Contact one of our full time professors immediately:

  Glenn Doolittle Madeline Grant Gabriel Shweiri
Email doolittle_glenn@sac.edu grant_madeline@sac.edu shweiri_gabriel@sac.edu
Phone (714) 564-6776 (714) 564-6789 (714) 564-6753
Office SAC-A107-1 SAC-A107-1 SAC-A107-4